Asahi Beverages New Zealand CEO Andrew Campbell (left) and New Zealand Cricket CEO Scott Weenink

25 November 2024

Asahi Beverages New Zealand extends its New Zealand Cricket Beer and Cider partnership and adds Brookvale Union RTDs into the mix. 

Asahi Beverages is excited to renew its commercial partnership with New Zealand Cricket (NZC) and extend to an additional beverage category. The sponsorship is currently led by Boundary Rd Brewery (BRB) as the official beer sponsor and now ABNZ’s Brookvale Union will be this year’s official ready-to-drink (RTD) sponsor.

Asahi Beverages New Zealand CEO Andrew Campbell with Tennis Auckland CEO Rohan West

23 OCTOBER 2024

Asahi Beverages’ Peroni Nastro Azzuro the New Official Beer Partner of the ASB Classic, with Somersby Cider in Support 

Synonymous with the refreshing taste of summer, Peroni Nastro Azzurro and Somersby Cider are being served up at this summer’s ASB Classic Tennis in Auckland as the new official partners of the prestigious WTA and ATP tournaments.

10 OCTOBER 2024

Asahi Super Dry Extends Rugby World Cup Success Story with Support Of Men’s And Women’s Tournaments Until 2029

Japan’s number one beer Asahi Super Dry is continuing its successful partnership with Rugby World Cup by becoming Official Beer and Principal Partner of all tournaments until 2029 including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027.

10 SEPTEMBER 2024

In a New Zealand first and for a limited time, Asahi Beverages NZ is bringing the Asahi Super Dry self-foaming draught beer can to Kiwis.

24 October 2023

Asahi Beverages New Zealand (ABNZ) partnership with Sustainable Coastlines

Check out the group of ABNZ volunteers who teamed up with Sustainable Coastlines for our annual beach clean-up at Taumanu Reserve along Auckland’s Manukau Harbour.

Amidst beautiful coastal scenery, the team enjoyed a zero-waste lunch with plenty of Phoenix organic drinks while participating in an education session on waste and recycling. The volunteers then split into two teams - one conducting a beach survey and the other collecting waste.

At the end of the day, the team retrieved over a thousand small pieces of rubbish. That’s a huge amount of plastic in just one coastal area, making it a truly eye-opening experience.


28 September 2023

Major Major, the New Zealand made and blended RTD has introduced its latest look and flavour which has been created with the help of Kiwi electronic duo SACHI.

2 August 2023

As the official beer sponsor of this year’s Rugby World Cup tournament, we are proud to have the great Kieran Read as our Asahi Super Dry ambassador. Working hard with the experts, Kieran has selected his top picks for who he thinks could be New Zealand and Australia’s changemakers and disrupters to the 2023 teams.

13 June 2023

87 is a significant number for World Rugby and Asahi Group as today marks just 87 days until Rugby World Cup 2023 kicks-off in France.

As the official beer sponsor of this year’s Rugby World Cup tournament, we are proud to have the great Kieran Read as our Super Dry ambassador. Working hard with the experts, Kieran has selected his top picks for who he thinks could be New Zealand and Australia’s changemakers and disrupters to the 2023 teams.

31 May 2023

Asahi Super Dry 0.0% hits New Zealand as an alcohol-free alternative to Japan’s number one selling beer and first super-dry beer

27 OCTOBER 2022

Phoenix Organics takes to the beach for rubbish removal as part of commitment to support a litter-free Aotearoa

21 October 2022

Asahi Super Dry & Stolen Girlfriends Club Go Underground for Fashion Show

6 OCTOBER 2022

This is how we Rosé

Snoop Dogg drops Rosé with 19 Crimes in tune with Spring

6 SEPTEMBER 2022

Asahi Beverages brews up once-in-a-lifetime experiences for rugby fans with one year to Rugby World Cup 2023

15 AUGUST 2022

Major Major launches blended Kentucky Bourbon with a ‘lighter’ take on a traditional dark drink

27 jUNE 2022

Peroni Nastro Azzurro 0.0% launches

24 MARCH 2022

Drury Resident Wins $200K

27 JANUARY 2022

Asahi Beverages commits to ambitious sustainability targets

19 november 2021

Long White 15 Minutes Festivals

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8 OCTOBER 2021

Asahi Beverages NZ CEO, Andrew Campbell, explains the company's vision for delivering the best for customers and consumers.

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1 OCTOBER 2021

IDC Shakes Up Awards

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29 SEPTEMBER 2021

Snoop Dog Drops Red Wine With New 19 Crimes Collab

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13 MAY 2021

Asahi Beverages New Zealand Appoints New Head of its Non-Alcoholic Business

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11 MAY 2021

Property Dream Begins for Woman After Winning $500,000 Towards a Bach

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30 april 2021

Allpress Espresso to be acquired by Asahi Beverages

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25 march 2021

Long White Summer Flavours

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19 march 2021

Peroni Media Release

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4 February 2021

Long White Launch Release

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26 jANUARY 2021

Long White Launch Release

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22 jANUARY 2021

Asahi Beverages NZ Tops Best Selling Beer Report